9 Reasons to Close the Loop with Incremental Sales

9 Reasons to Close the Loop with Incremental Sales

The shift in marketing to the individual is well underway. Audience creation has become very granular and sophisticated. Yet measurement and optimization is still a snarl of clicks, views, engagement, likes, retweets and shares. And that’s just a starter list. If you...
2017, The Year Of Measurement

2017, The Year Of Measurement

By Thomas C. Noyes, founder and CEO Great articles last week: AdExchanger – Google Tracks Path to Purchase Washington Post – Google now knows when its users go to the store and buy stuff Seattle Times – Google Aims to Connect Online Ads Advertising Age – Google...
Sales Data: The Bridge Between Marketing and Finance

Sales Data: The Bridge Between Marketing and Finance

Published on: LiveRamp RampUp Spotlight By Thomas C. Noyes, Founder and CEO The business model of marketing is changing rapidly. Execution risk is shifting from advertiser to agency and publisher. Center to this movement is measurement and attribution of sales data....
The Obituary of Good Data

The Obituary of Good Data

By Adam Paulisick, Chief Product Officer “Good Data, Creator of a Bustling Programmatic Dynasty, Dies in Infancy” Good Data (GD), who created a wave of investment in all forms of programmatic media targeting and measurement, died in early 2017 while among friends. The...