Privacy in 2019

Privacy in 2019

Consumer privacy is a complex topic and getting more complicated. The traditional US “harms-based” approach is being challenged by the EU and GDPR, as well as efforts in other countries.  At home, the California Consumer Privacy Act of 2018 (“CCPA”) and Congressional...
Innovation Enterprise: Share Insights (Not Your Raw Data)

Innovation Enterprise: Share Insights (Not Your Raw Data)

There are more than 11 billion connected devices that produce an astounding eight zettabytes of data annually –that is 8 billion terabytes each year. These devices know when you are awake, asleep, at home, driving and exercising. They even know who you call, when you...
Got Expired Data?

Got Expired Data?

Are you using expired data for marketing? Do you know how to tell if you are? EXPIRED DATA IS REAL Just like a banana, data expires as it gets older. Just like a banana, data eventually becomes too old to use. Unfortunately for marketers, expired data doesn’t turn...