The Week in Data Privacy & 3 Predictions for What’s Next

The Week in Data Privacy & 3 Predictions for What’s Next

There were a lot of headline stories last week. With so much in the news, it would have been easy to miss these four big developments related to U.S. consumers’ ability to limit the amount of information tech and marketing companies collect, store, share and sell...
Marketing ROI 101: Attribution, measurement aren’t the same

Marketing ROI 101: Attribution, measurement aren’t the same

As seen in Fast Casual on May 14, 2018 Successful restaurant marketing campaigns have many substructures. They are rooted in clear strategic choices that include meaningful consumer insights, differentiated brand positioning, great menu offerings, motivating...
AdExchanger Article: Be Selfish With Your Data

AdExchanger Article: Be Selfish With Your Data

Preview from AdExchanger “Data-Driven Thinking” column on May 3, 2018 – Written by Tom Noyes, CEO Commerce Signals Sharing is a trait we are taught at a young age, but when it comes to data, being selfish doesn’t just have benefits – it’s often...
Give Your Marketing a Halftime Pep Talk

Give Your Marketing a Halftime Pep Talk

March Madness is here! Duke’s Mike Krzyzewski, UConn’s Geno Auriemma, and many other famous coaches will lead their teams onto the hardcourt. Tens of thousands of lesser-known coaches will do the same in travel and recreational leagues. All of these coaches are hoping...
5 Golden Marketer Opportunities in Corporate Tax Cuts

5 Golden Marketer Opportunities in Corporate Tax Cuts

The U.S. Government just handed U.S. corporations a huge tax decrease for 2018 and beyond. The top tax rate is going from 35% to 21%. If your marketing experience is like mine, you probably haven’t spent a ton of time focusing on your effective corporate tax rate. But...
A New Capability For Retail Marketers to Grow In-Store Sales

A New Capability For Retail Marketers to Grow In-Store Sales

What if you knew in near-real time which marketing tactics were driving incremental in-store sales and which weren’t? You’d likely shift spending from what’s not working to what is working as quickly as you could. Historically, this Q&A was hypothetical....