Sales Data: The Bridge Between Marketing and Finance

Sales Data: The Bridge Between Marketing and Finance

Published on: LiveRamp RampUp Spotlight By Thomas C. Noyes, Founder and CEO The business model of marketing is changing rapidly. Execution risk is shifting from advertiser to agency and publisher. Center to this movement is measurement and attribution of sales data....
The Obituary of Good Data

The Obituary of Good Data

By Adam Paulisick, Chief Product Officer “Good Data, Creator of a Bustling Programmatic Dynasty, Dies in Infancy” Good Data (GD), who created a wave of investment in all forms of programmatic media targeting and measurement, died in early 2017 while among friends. The...
Money2020 Will Show Off What’s Next For the Payments Industry

Money2020 Will Show Off What’s Next For the Payments Industry

Published on: By Thomas C. Noyes, founder and CEO In 2013, it was tokenization; 2014 was Apple Pay; and 2015 was MCX (R.I.P.). What are we in for in 2017 and beyond? Next week’s upcoming Money20/20 conference — co-founded by Anil Aggarwal and Jonathan Weiner — is the...