5 Golden Marketer Opportunities in Corporate Tax Cuts

5 Golden Marketer Opportunities in Corporate Tax Cuts

The U.S. Government just handed U.S. corporations a huge tax decrease for 2018 and beyond. The top tax rate is going from 35% to 21%. If your marketing experience is like mine, you probably haven’t spent a ton of time focusing on your effective corporate tax rate. But...
A New Capability For Retail Marketers to Grow In-Store Sales

A New Capability For Retail Marketers to Grow In-Store Sales

What if you knew in near-real time which marketing tactics were driving incremental in-store sales and which weren’t? You’d likely shift spending from what’s not working to what is working as quickly as you could. Historically, this Q&A was hypothetical....
9 Reasons to Close the Loop with Incremental Sales

9 Reasons to Close the Loop with Incremental Sales

The shift in marketing to the individual is well underway. Audience creation has become very granular and sophisticated. Yet measurement and optimization is still a snarl of clicks, views, engagement, likes, retweets and shares. And that’s just a starter list. If you...
2017, The Year Of Measurement

2017, The Year Of Measurement

By Thomas C. Noyes, founder and CEO Great articles last week: AdExchanger – Google Tracks Path to Purchase Washington Post – Google now knows when its users go to the store and buy stuff Seattle Times – Google Aims to Connect Online Ads Advertising Age – Google...