Trusted first party data, when you need it.
In Commerce Signals' neutral data marketplace, data providers and data buyers collaborate with fresh 1st party data to make faster decisions in advertising and marketing measurement and effectiveness. Data can be priced specifically for each advertiser or marketing use case and can be requested via a web interface or programmatic exchange.
Data Buyer
Publishers, merchants, advertisers, and agencies can now access the most up-to-date behavioral data for just-in-time decision making both ads and messages.
Question Asked
Has household X or households in Group Y spent at least $500 on travel this quarter?
Commerce Signals
We provide data owners with the ability to keep data within their environment and permission control based upon both counterparty and intended use.
Query Processed
Commerce Signal receives the requests and delivers it to data suppliers that you choose.
Data Supplier
Templates allow programmatic responses to data questions in near real-time. Flexibility to price and design for the type of exchange you choose - at scale.
Evaluation Made
1. Can, and will we answer the data buyer’s question?
2. Do we agree on price?
Commerce Signals
Based on a neutral marketing relationship, data buyers can collaborate directly with first party data to make immediate decisions in advertising and marketing.
Answer Returned
The data buyer’s and supplier’s complex relationship is managed and an answer is returned: YES
Questions answered with data.
Now, data direct from the source can help you decide if an audience is right (audit answers), an audience is in the right order (enrichment), or if the ad/message is having the right impact (measured in sales).
Audit
Answers
An answer that can establish a current set of lifestyle, life stage, location or conversion states.
Enrichment
Answers
Reorder a population based on 2 or more factors. For example, sort heavy travelers based on how they spend on restaurants.
Optimization
Answers
What insights can you provide that help make a decision between two or more tactics?
Measurement
Answers
Did the campaign result in positive return on ad spend? Was it incremental dollars that were spent?
Connecting Action to Create Insight
If you are sick of buying modeled and stretched data sets without any idea of how fresh the data is collected then it's time for a change. If you have been thinking about monetizing your hard earned data but don't trust how it's being used or who is using it then our trusted exchange layer technology is the starting point to make your CTO, CFO and Chief Privacy Officer all happy.
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