Spending trends Consumer spending on credit and debit cards accelerated 6.8% in August 2023 over August 2022. At a macro level, that’s healthy spending growth above inflation of 3.7%, but many retailers are not benefitting. Retail spending was down slightly at -0.1%,...

Innovative Way to Measure Campaign Results A well-known Quick Service Restaurant (QSR) and their advertising partner, a national broadcast company, created an advertising campaign to drive increased traffic for 135 franchised locations across the country.  To...

..."When looking to drive RMN-like performance, retailers need to look beyond demographics, browsing history and other interest proxies ... There are two options that fit the bill ..."Read what Commerce Signals CMO, Nick Mangiapane, recommends in this CMO...