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CMO COUNCIL POV |Retail Media Networks and Beyond: Reaching the Right Buyers Based on Purchase Behavior
..."When looking to drive RMN-like performance, retailers need to look beyond demographics, browsing history and other interest proxies ... There are two options that fit the bill ..."Read what Commerce Signals CMO, Nick Mangiapane, recommends in this CMO...
2022 Holiday Spending Forecast
It’s no secret the holiday season is a key sales period for retail, travel, and many other industries, so much so that these sales can make or break a business, large or small. With high inflation and fears of consumers pulling back, there are a lot of unknowns...
Trading Down: Inflation’s Impact on Consumer Spending in July 2022
Across the United States, prices have been increasing across all industries. In July, inflation stood at 8.5%, down slightly from 9.1% in June – the highest U.S. inflation seen since 1981. Total consumer card spending grew 14.6% in July compared to a year earlier. The...