Consumer Purchase Signals

26% Sales Lift – A Retail Case Study

The Largest Credit and Debit Purchase Datasets

Power Our Solutions

TransUnion Acquires Commerce Signals And Verisk Financial

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Got Incrementality?  9 Tips For More Impactful Campaigns

In marketing, there is no substitute for knowing your work is driving better outcomes for your business. Just like the got milk ads implied, there are alternatives, but they are not the same. I recently had a spirited debate with a friend about whether there was such...

Digital Audience Models Don’t All Look-Alike

The brand with the best customer data often wins the marketing game. But as Apple’s new iOS privacy features limit user tracking, some sources of consumer data are drying up. It may feel like marketers have to trade off behavioral targeting for privacy, but this...