Got Expired Data?

Got Expired Data?

Are you using expired data for marketing? Do you know how to tell if you are? EXPIRED DATA IS REAL Just like a banana, data expires as it gets older. Just like a banana, data eventually becomes too old to use. Unfortunately for marketers, expired data doesn’t turn...
AdExchanger Article: Be Selfish With Your Data

AdExchanger Article: Be Selfish With Your Data

Preview from AdExchanger “Data-Driven Thinking” column on May 3, 2018 – Written by Tom Noyes, CEO Commerce Signals Sharing is a trait we are taught at a young age, but when it comes to data, being selfish doesn’t just have benefits – it’s often...
5 Golden Marketer Opportunities in Corporate Tax Cuts

5 Golden Marketer Opportunities in Corporate Tax Cuts

The U.S. Government just handed U.S. corporations a huge tax decrease for 2018 and beyond. The top tax rate is going from 35% to 21%. If your marketing experience is like mine, you probably haven’t spent a ton of time focusing on your effective corporate tax rate. But...