by Commerce Signals | Nov 4, 2021 | Data
Executive Summary We forecast consumer card spending to increase 12% this holiday season vs. 2020 driven most notably by consumer travel spending at +91%. Airline and hotel spending are projected to increase 245% and 163% respectively vs. last year. Outside of travel,...
by Commerce Signals | Aug 17, 2021 | Data
Data is valuable. Everyone in business knows that. But finding the most value in data requires diving deeper than your competitors do. For example, as the pandemic fades into the past, the data shows that people are doing more now of what they couldn’t do in the...
by Juan Duarte | Jul 19, 2021 | Article, Data
New products from Commerce Signals make it easier than ever to understand viewing and subscription behaviors on SVOD platforms. The OTT streaming market, which has been growing for the last few years and saw a dramatic rise during the pandemic, is projected to reach...
by Commerce Signals | Jul 14, 2021 | Data
Robert Keith, a Pillsbury marketing executive first outlined the shift towards customer-centered marketing in his article “The Marketing Revolution.” Learn what the consumer wants; create advertising copy that captures their attention; and success will come, he said....
by Juan Duarte | May 26, 2021 | Data
Commerce Signals Card Transactions Data Used in Federal Reserve Bank of New York Analysis. The following excerpts are from a recent article from the Federal Reserve Bank of New York. Commerce Signals, a Verisk Analytics business, provided the consumer card...
by Juan Duarte and Nick Mangiapane | May 14, 2021 | Article, Data
The decade from 2010-2019 saw marketers adapt their strategies and tactics to keep up with consumer behavior and technology changes. Smartphone adoption quadrupled from 20% to 85%. Marketers, armed with more data than ever, responded by quintupling their investments...
