6 Companies That Won Market Share This Summer

With total consumer card spending down 2% from Memorial Day to Labor Day, most companies needed to take share from competitors to even partially offset category spending declines. That’s a tall order when faced with all of the operational and personal challenges...
Latest Consumer Spending Trends

Latest Consumer Spending Trends

Consumer Spending Overall and By State Consumer card spending nationally was still 3.1% behind 2019 over the most recent four weeks of available data (6/21/20 – 7/18/20), but the results vary widely by state. Where COVID-19 cases have surged, sales remain further...
Conquering QSR Marketing’s Final Frontiers

Conquering QSR Marketing’s Final Frontiers

While today’s sophisticated quick service restaurant (QSR) marketers display exceptional creativity, the most successful are also leveraging data and technology in ingenious ways to conquer the last “marketing gap” and close the loop. Which marketing gap?...
Privacy and Control of Retailer Data

Privacy and Control of Retailer Data

Retailers cannot compete with the size of Google, Facebook or Amazon’s first party databases. And that’s ok. Retailers can still generate tremendous value and growth with their CRM and CDP files through smart connections to other trusted partners. The value of data is...