Privacy in 2019

Privacy in 2019

Consumer privacy is a complex topic and getting more complicated. The traditional US “harms-based” approach is being challenged by the EU and GDPR, as well as efforts in other countries.  At home, the California Consumer Privacy Act of 2018 (“CCPA”) and Congressional...
Got Expired Data?

Got Expired Data?

Are you using expired data for marketing? Do you know how to tell if you are? EXPIRED DATA IS REAL Just like a banana, data expires as it gets older. Just like a banana, data eventually becomes too old to use. Unfortunately for marketers, expired data doesn’t turn...
AdExchanger Article: Be Selfish With Your Data

AdExchanger Article: Be Selfish With Your Data

Preview from AdExchanger “Data-Driven Thinking” column on May 3, 2018 – Written by Tom Noyes, CEO Commerce Signals Sharing is a trait we are taught at a young age, but when it comes to data, being selfish doesn’t just have benefits – it’s often...