by Juan Duarte | Jul 19, 2021 | Article, Data
New products from Commerce Signals make it easier than ever to understand viewing and subscription behaviors on SVOD platforms. The OTT streaming market, which has been growing for the last few years and saw a dramatic rise during the pandemic, is projected to reach...
by Commerce Signals | Jul 14, 2021 | Data
Robert Keith, a Pillsbury marketing executive first outlined the shift towards customer-centered marketing in his article “The Marketing Revolution.” Learn what the consumer wants; create advertising copy that captures their attention; and success will come, he said....
by Juan Duarte | May 26, 2021 | Data
Commerce Signals Card Transactions Data Used in Federal Reserve Bank of New York Analysis. The following excerpts are from a recent article from the Federal Reserve Bank of New York. Commerce Signals, a Verisk Analytics business, provided the consumer card...
by Juan Duarte and Nick Mangiapane | May 14, 2021 | Article, Data
The decade from 2010-2019 saw marketers adapt their strategies and tactics to keep up with consumer behavior and technology changes. Smartphone adoption quadrupled from 20% to 85%. Marketers, armed with more data than ever, responded by quintupling their investments...
by Melissa Lagrange | Mar 7, 2021 | Article, Data
In the 5 weeks following Holiday 2020, retail credit and debit card sales were up about 20% year over year (YoY). By comparison, post-Holiday 2019 only grew by about 10%. So what is driving this post-Holiday 2020 growth for retail? Online sales during...
by Anoti Deyala and Michael Carrie | Feb 1, 2021 | Article, Data
The week of Christmas 2020 looked a lot different than 2019. The coronavirus pandemic and government recommendations not to travel or gather with friends and family put a damper on traditions. Covid-19’s rapid spread impacted consumer spending patterns as well....
