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Bank of America Merchant Services and Commerce Signals Team Up to Help Merchants Maximize the Impact of Their Overall Advertising Spend
March 4, 2019 CHARLOTTE – Bank of America Merchant Services, a leader in payments, eCommerce and security solutions, and Commerce Signals, Inc., a marketing insights solution provider, are joining forces to help mid-sized to large businesses maximize the impact of...read more
Consumer privacy is a complex topic and getting more complicated. The traditional US “harms-based” approach is being challenged by the EU and GDPR, as well as efforts in other countries. At home, the California Consumer Privacy Act of 2018 (“CCPA”) and Congressional...read more
The best data wins... Most of you have read or seen Moneyball. The true story explains how the Oakland Athletics had the data to make great decisions right under their noses for years. They only started winning when their brave GM stopped focusing on the...read more
Long-term decisions come with the benefit of more data and more time. Short-term decisions can feel more harried and uncertain, so it’s easy to see why they might take a back seat to strategic pursuits. But thinking ahead about inevitable short-term needs to boost...read more
There are more than 11 billion connected devices that produce an astounding eight zettabytes of data annually –that is 8 billion terabytes each year. These devices know when you are awake, asleep, at home, driving and exercising. They even know who you call, when you...read more
Knowing what works in marketing has long been a popular goal, but the growth of people-based marketing and availability of transaction data have finally made it more achievable. The ability to tie groups of people to their sales enables businesses to close the loop...read more