News & Insights

Innovative Way to Measure Campaign Results A well-known Quick Service Restaurant (QSR) and their advertising partner, a national broadcast company, created an advertising campaign to drive increased traffic for 135 franchised locations across the country.  To...

..."When looking to drive RMN-like performance, retailers need to look beyond demographics, browsing history and other interest proxies ... There are two options that fit the bill ..."Read what Commerce Signals CMO, Nick Mangiapane, recommends in this CMO...

It’s no secret the holiday season is a key sales period for retail, travel, and many other industries, so much so that these sales can make or break a business, large or small. With high inflation and fears of consumers pulling back, there are a lot of unknowns...

Across the United States, prices have been increasing across all industries. In July, inflation stood at 8.5%, down slightly from 9.1% in June – the highest U.S. inflation seen since 1981. Total consumer card spending grew 14.6% in July compared to a year earlier. The...

It’s no secret the holiday season is a key sales period for retail, travel, and many other industries, so much so that these sales can make or break a business, large or small. With high inflation and fears of consumers pulling back, there are a lot of unknowns this...

From peanut butter to cosmetics advertising, consumer product marketers are leveraging retail media networks (RMNs) more than ever. Driven by efficiency improvements and greater revenue impact, U.S. marketers invested $36 billion in digital marketing through RMNs last...