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The business model of marketing is changing rapidly. Execution risk is shifting from advertiser to agency and publisher. Center to this movement is measurement and attribution of sales data. In fact, the IAB calls out measurement as the TOP area of focus for 2017. read more
Article published on: MediaPost - Commerce Signals, a platform that aggregates transaction data, has partnered with LiveRamp to give additional weight to its in-store attribution metrics. read more
Article published on: Street Fight Magazine - The ability to understand the effectiveness of a campaign, by comparing it to transaction data, within a short timeframe is a breakthrough, says Dan Buckstaff, head of partner marketing for LiveRamp. The partnership, he says, is a way to put an end to marketers flying blind while running campaigns. “Every marketer needs to have that immediate feedback,” he says. “That’s a gap in the marketplace today.” read more
PRESS RELEASE - Identity Resolution Plus Real Sales Insights Enable Consistent Measurement of Online and In-Store Sales Across Digital Channels read more
Join us for a “how to” webinar that shares a quick and easy path to enabling measurement and optimization with retail sales data and learn about how you can take advantage of the 1 BILLION free impressions. read more
Published on: MediaPost - AdTheorent announced on Thursday a partnership with Commerce Signals, with the aim of enhancing the optimization and measurement of digital media campaigns based on data from online and in-store purchases. read more