News & Insights
Quick Service Restaurant Drives 42% Online Sales Lift with Commerce Signals and Simpli.fi
Innovative Way to Measure Campaign Results A well-known Quick Service Restaurant (QSR) and their advertising partner, a national broadcast company, created an advertising campaign to drive increased traffic for 135 franchised locations across the country. To...
CMO COUNCIL POV |Retail Media Networks and Beyond: Reaching the Right Buyers Based on Purchase Behavior
..."When looking to drive RMN-like performance, retailers need to look beyond demographics, browsing history and other interest proxies ... There are two options that fit the bill ..."Read what Commerce Signals CMO, Nick Mangiapane, recommends in this CMO...
2022 Holiday Spending Forecast
It’s no secret the holiday season is a key sales period for retail, travel, and many other industries, so much so that these sales can make or break a business, large or small. With high inflation and fears of consumers pulling back, there are a lot of unknowns...
Trading Down: Inflation’s Impact on Consumer Spending in July 2022
Across the United States, prices have been increasing across all industries. In July, inflation stood at 8.5%, down slightly from 9.1% in June – the highest U.S. inflation seen since 1981. Total consumer card spending grew 14.6% in July compared to a year earlier. The...
AdExchanger: Black Friday Will Be Quite Rosy – Holiday Spending Forecast from Consumer Spend Data
It’s no secret the holiday season is a key sales period for retail, travel, and many other industries, so much so that these sales can make or break a business, large or small. With high inflation and fears of consumers pulling back, there are a lot of unknowns this...
What makes RMNs work for consumer product marketers can work for retail marketers too
From peanut butter to cosmetics advertising, consumer product marketers are leveraging retail media networks (RMNs) more than ever. Driven by efficiency improvements and greater revenue impact, U.S. marketers invested $36 billion in digital marketing through RMNs last...