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Sales Data: The Bridge Between Marketing and Finance

The business model of marketing is changing rapidly. Execution risk is shifting from advertiser to agency and publisher. Center to this movement is measurement and attribution of sales data. In fact, the IAB calls out measurement as the TOP area of focus for 2017. read more

Commerce Signals and LiveRamp Partner to Create a Sales Data Yardstick

Article published on: Street Fight Magazine - The ability to understand the effectiveness of a campaign, by comparing it to transaction data, within a short timeframe is a breakthrough, says Dan Buckstaff, head of partner marketing for LiveRamp. The partnership, he says, is a way to put an end to marketers flying blind while running campaigns. “Every marketer needs to have that immediate feedback,” he says. “That’s a gap in the marketplace today.” read more
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