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Marketing ROI 101: Attribution, measurement aren’t the same
As seen in Fast Casual on May 14, 2018 Successful restaurant marketing campaigns have many substructures. They are rooted in clear strategic choices that include meaningful consumer insights, differentiated brand positioning, great menu offerings, motivating...
read moreAdExchanger Article: Be Selfish With Your Data
Once shared, control over how data is used may be lost forever. This crucial misstep can cause a loss of trust and create a chain reaction that hinders our ability to action the data in the future.
read moreCommerce Signals Launches Tracking Service for First-Party Data
CHARLOTTE, N.C., April 17, 2018 /PRNewswire/ -- Recent events regarding uses of consumer data clearly demonstrate the need for transparency to anchor consumer trust, brand identity, and data partnerships. Over the last six years, Commerce Signals has built both its...
read more4INFO Partners with Commerce Signals to Connect Advertisers with Store-Level Sales Data in Near Real Time
Powered by actual transaction data from the world’s leading payment providers, Commerce Signals enables in-flight campaign optimization to drive sales Partnership provides sales insights in under 72 hours along with greater confidence from higher household match rates...
read moreGive Your Marketing a Halftime Pep Talk
March Madness is here! Duke’s Mike Krzyzewski, UConn’s Geno Auriemma, and many other famous coaches will lead their teams onto the hardcourt. Tens of thousands of lesser-known coaches will do the same in travel and recreational leagues. All of these coaches are hoping...
read more5 Golden Marketer Opportunities in Corporate Tax Cuts
The U.S. Government just handed U.S. corporations a huge tax decrease for 2018 and beyond. The top tax rate is going from 35% to 21%. If your marketing experience is like mine, you probably haven’t spent a ton of time focusing on your effective corporate tax rate. But...
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