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Charlotte-based Commerce Signals Raises $11.8 Million

Published on: Citybizlist - A Charlotte-based company that operates a real-time exchange for transactional data has raised nearly $11.8 million in a private equity offering, according to a filing Monday with the Securities and Exchange Commission. read more

Commerce Signals Raises $12 Million in Funding Round Led by Stage 1 Venture

CHICAGO--(BUSINESS WIRE)--Commerce Signals, a privacy centric platform that connects advertisers and publishers to insights from retail payment data, today announced that it has closed an additional $12 million in Series B funding. The equity round, led by Stage 1 Ventures with participation from institutional investors, will allow Commerce Signals to expand its products, partnerships, and geographies. read more

2017, The Year Of Measurement

This year, the IAB (Interactive Advertising Bureau) labeled 2017 as the Year of Measurement. Understanding why and what is changing, is key for retail, banking and advertising. Most of us know the adage “measure what you want to manage.” As an engineer, I view measurement as the key feedback loop in any system or process. In order to gain feedback, you must know what happened. read more

Sales Data: The Bridge Between Marketing and Finance

The business model of marketing is changing rapidly. Execution risk is shifting from advertiser to agency and publisher. Center to this movement is measurement and attribution of sales data. In fact, the IAB calls out measurement as the TOP area of focus for 2017. read more
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