News & Insights
ADARA Partners with Commerce Signals to Deliver Total Economic Impact Insights to Destination Marketers
With Payment Card Measurement Insights Across Media Channels and Vendors, Destination Marketers Can Plan, Measure and Attribute Investments with More Confidence PALO ALTO, CA, USA, June 15, 2021 /EINPresswire.com/ -- ADARA, the global leader in predictive consumer...
A New Decade of Marketing Has Begun: 3 Consumer Shifts That Require Change
The decade from 2010-2019 saw marketers adapt their strategies and tactics to keep up with consumer behavior and technology changes. Smartphone adoption quadrupled from 20% to 85%. Marketers, armed with more data than ever, responded by quintupling their investments...
Covid-19’s Impact on Consumer Spending Continues into 2021
In the 5 weeks following Holiday 2020, retail credit and debit card sales were up about 20% year over year (YoY). By comparison, post-Holiday 2019 only grew by about 10%. So what is driving this post-Holiday 2020 growth for retail? Online sales during...
A Holiday Unlike Any Other – Changes in Consumer Spending Behavior
The week of Christmas 2020 looked a lot different than 2019. The coronavirus pandemic and government recommendations not to travel or gather with friends and family put a damper on traditions. Covid-19's rapid spread impacted consumer spending patterns as well....
Did State Reopenings Increase Consumer Spending? NY Fed Analysis
Commerce Signals Consumer Spending Data Used in Analysis by Federal Reserve Bank of New York The following excerpt is from a recently published article from the Federal Reserve Bank of New York. Their comprehensive analysis is refreshingly apolitical. Here's a link to...
6 Companies That Won Market Share This Summer
With total consumer card spending down 2% from Memorial Day to Labor Day, most companies needed to take share from competitors to even partially offset category spending declines. That’s a tall order when faced with all of the operational and personal challenges...