Join us for a “how to” webinar that shares a quick and easy path to enabling measurement and optimization with retail sales data and learn about how you can take advantage of the 1 BILLION free impressions. read more
Published on: by Philip Rosenstein AdTheorent announced on Thursday a partnership with Commerce Signals, with the aim of enhancing the optimization and measurement of digital media campaigns based on data from online and in-store purchases. Through the partnership,...
Integration enables AdTheorent to optimize campaigns based on purchase data, measure online and in-store sales lift and glean audience insights to inform future campaigns read more
“Good Data, Creator of a Bustling Programmatic Dynasty, Dies in Infancy” Good Data, who created a wave of investment in all forms of programmatic media targeting and measurement, died in early 2017 while among friends. read more
Forbes profiles our Founder and CEO, Tom Noyes, as a thought leader changing the business landscape. read more