Our news & insights.

Bank of America Merchant Services and Commerce Signals Team Up to Help Merchants Maximize the Impact of Their Overall Advertising Spend

Mar 4, 2019 | Data, News, PRESS RELEASE

March 4, 2019 CHARLOTTE – Bank of America Merchant Services, a leader in payments, eCommerce and security solutions, and Commerce Signals, Inc., a marketing insights solution provider, are joining forces to help mid-sized to large businesses maximize the impact of...

Privacy in 2019

Feb 20, 2019 | Article, Data

Consumer privacy is a complex topic and getting more complicated. The traditional US “harms-based” approach is being challenged by the EU and GDPR, as well as efforts in other countries. At home, the California Consumer Privacy Act of 2018 (“CCPA”) and Congressional...

The Biggest 1st Party Data Set Most Retailers Don’t Know About – Available Next Week

Jan 25, 2019 | Article, Data

The best data wins... Most of you have read or seen Moneyball. The true story explains how the Oakland Athletics had the data to make great decisions right under their noses for years. They only started winning when their brave GM stopped focusing on the...

CMO Nation: Short-Term Marketing Tactics Can Help You Reach Your Long-Term Goals

Dec 12, 2018 | Article

Long-term decisions come with the benefit of more data and more time. Short-term decisions can feel more harried and uncertain, so it’s easy to see why they might take a back seat to strategic pursuits. But thinking ahead about inevitable short-term needs to boost...

Innovation Enterprise: Share Insights (Not Your Raw Data)

Dec 8, 2018 | Article

There are more than 11 billion connected devices that produce an astounding eight zettabytes of data annually –that is 8 billion terabytes each year. These devices know when you are awake, asleep, at home, driving and exercising. They even know who you call, when you...

Forbes: 6 Rocket Science Lessons About Closing The Marketing-Sales Loop

Nov 20, 2018 | Article

Knowing what works in marketing has long been a popular goal, but the growth of people-based marketing and availability of transaction data have finally made it more achievable. The ability to tie groups of people to their sales enables businesses to close the loop...

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Background

Citibank: Managing Director – Head of Channels, Global Consumer Group
Starpoint LLP: Managing Partner
Wachovia: Senior Vice President- Online and Payment Services
Oracle: Senior Director
NASA: Senior Engineer
41st Parameter: Executive Vice President of Sales

Education

University of Houston: MBA
University of Tennessee: B.S. Aerospace Engineering

Tom Noyes

Tom is founder and CEO of Commerce Signals. Recognized as one of the Top 25 Innovators in Financial Services, and one of the Top 25 Influencers in Banking, Tom is well known as an industry connector and for his blog. Collaboration and data sharing takes much more than technology, and it is through trust, experience and reputation that new networks are built. Industry perspective is gained through experience and his team at Starpoint worked with customers such as: Google, Amazon, Amex, Verizon, Mastercard, Early-Warning, Barclays, Fishbowl, GKN, Hyperwallet, and more. Tom has 20 years experience in banking, payments, software development, venture finance, consumer marketing and sales. Prior to creating Commerce Signals, Tom held roles ranging from a NASA engineer to Head of Channels for Citigroup’s Global Consumer Group. At Citi, Tom’s primary focus was driving Citi’s international growth through remote channels (direct banking, mobile, phone). Tom’s global team of 8,000 were focused on: expanding Citi’s presence through a consistent technical and business footprint in 47 countries, creating direct banks in 8 countries, acquiring customers online, and managing global consumer digital/mobile marketing and innovation efforts world wide.