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Published on: Citybizlist - A Charlotte-based company that operates a real-time exchange for transactional data has raised nearly $11.8 million in a private equity offering, according to a filing Monday with the Securities and Exchange Commission. read more
CHICAGO--(BUSINESS WIRE)--Commerce Signals, a privacy centric platform that connects advertisers and publishers to insights from retail payment data, today announced that it has closed an additional $12 million in Series B funding. The equity round, led by Stage 1 Ventures with participation from institutional investors, will allow Commerce Signals to expand its products, partnerships, and geographies. read more
New platform facilitates exchange of purchase insights to help advertisers measure the impact of digital campaigns read more
This year, the IAB (Interactive Advertising Bureau) labeled 2017 as the Year of Measurement. Understanding why and what is changing, is key for retail, banking and advertising. Most of us know the adage “measure what you want to manage.” As an engineer, I view measurement as the key feedback loop in any system or process. In order to gain feedback, you must know what happened. read more
The business model of marketing is changing rapidly. Execution risk is shifting from advertiser to agency and publisher. Center to this movement is measurement and attribution of sales data. In fact, the IAB calls out measurement as the TOP area of focus for 2017. read more
Article published on: MediaPost - Commerce Signals, a platform that aggregates transaction data, has partnered with LiveRamp to give additional weight to its in-store attribution metrics. read more