Our news & insights.
Long-term decisions come with the benefit of more data and more time. Short-term decisions can feel more harried and uncertain, so it’s easy to see why they might take a back seat to strategic pursuits. But thinking ahead about inevitable short-term needs to boost...read more
There are more than 11 billion connected devices that produce an astounding eight zettabytes of data annually –that is 8 billion terabytes each year. These devices know when you are awake, asleep, at home, driving and exercising. They even know who you call, when you...read more
Knowing what works in marketing has long been a popular goal, but the growth of people-based marketing and availability of transaction data have finally made it more achievable. The ability to tie groups of people to their sales enables businesses to close the loop...read more
Are you using expired data for marketing? Do you know how to tell if you are? EXPIRED DATA IS REAL Just like a banana, data expires as it gets older. Just like a banana, data eventually becomes too old to use. Unfortunately for marketers, expired data doesn’t turn...read more
TotalRetail Article: How More Immediate Sales Data Analyses Can Help You Capture Last-Minute Back-to-School Shoppers
The back-to-school season is rapidly coming to a close, so the window for back-to-school shopping is shrinking. That means retailers need to use every tool at their disposal to reach consumers and win over last-minute buyers. That's where data comes in. Timely,...read more
We are pleased to announce our new partnership with LoopMe, the AI-driven mobile advertising platform. Our partnership will enable brands to close the advertising feedback loop and optimize mobile advertising campaigns to sales in-flight, using self-learning...read more