Our news & insights.
Got Expired Data?
Are you using expired data for marketing? Do you know how to tell if you are? EXPIRED DATA IS REAL Just like a banana, data expires as it gets older. Just like a banana, data eventually becomes too old to use. Unfortunately for marketers, expired data doesn’t turn...
read moreTotalRetail Article: How More Immediate Sales Data Analyses Can Help You Capture Last-Minute Back-to-School Shoppers
The back-to-school season is rapidly coming to a close, so the window for back-to-school shopping is shrinking. That means retailers need to use every tool at their disposal to reach consumers and win over last-minute buyers. That's where data comes in. Timely,...
read moreLoopMe & Commerce Signals Close Sales Loop Using AI & Credit Card Data
We are pleased to announce our new partnership with LoopMe, the AI-driven mobile advertising platform. Our partnership will enable brands to close the advertising feedback loop and optimize mobile advertising campaigns to sales in-flight, using self-learning...
read moreThe Week in Data Privacy & 3 Predictions for What’s Next
There were a lot of headline stories last week. With so much in the news, it would have been easy to miss these four big developments related to U.S. consumers’ ability to limit the amount of information tech and marketing companies collect, store, share and sell...
read moreMarketing ROI 101: Attribution, measurement aren’t the same
As seen in Fast Casual on May 14, 2018 Successful restaurant marketing campaigns have many substructures. They are rooted in clear strategic choices that include meaningful consumer insights, differentiated brand positioning, great menu offerings, motivating...
read moreAdExchanger Article: Be Selfish With Your Data
Once shared, control over how data is used may be lost forever. This crucial misstep can cause a loss of trust and create a chain reaction that hinders our ability to action the data in the future.
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