Privacy Centric by Design
Setting a New Standard in Consumer Privacy
Commerce Signals value is powered through access to the broadest, most trusted sources of consumer purchase information. To protect consumers and satisfy the privacy and risk requirements of banking, we developed a patented, privacy centric platform. The typical martech approach, “Send me your all your records and I’ll append them to my CDP”, was never going to work for payments (thank goodness).
Only Aggregate Insights
No individual transaction data leaves the secure environment of our payment data partners. For example, in measuring the sales impact of a marketing campaign, we compare the aggregate spend of an exposed group to the aggregate spend of a control group.
We start with anonymized, de-identified IDs created by independent ID brokers.Then we translate them to a second anonymized ID that payment companies can understand. Our patented method of ID translation prevents re-identification.
No PII Collected or Stored
We have no access to name, address, email, phone number, SSN, account numbers or device info.
Full documentation of our privacy approach and data flows is available for legal, risk or privacy review.