Closed Loop

Measurement

Eliminate Unnecessary Marketing Waste and Drive More Sales

See how

For Retail & Restaurant Marketers

Measure Sales Lift

In as fast as 24 hours, measure the incremental in-store, online and in-app sales driven by advertising.

Using The Best Data

Coverage includes payment data from Visa, Mastercard and Discover transactions.

Optimize & Cut Waste

Shift spend to the tactics that drive the most sales and double your ROAS as soon as next week.

Actionable Drill-Downs

See when your marketing drives statistically significant sales lift – even when you drill down into the details. Learn what marketing elements are working best, then shift spend to do more of it.

Creative

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Promotions

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Ad Types

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Media

Ad Exchanges

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Publishers

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Audiences

Geo-Targets

Dayparts

Background

Citibank: Managing Director – Head of Channels, Global Consumer Group
Starpoint LLP: Managing Partner
Wachovia: Senior Vice President- Online and Payment Services
Oracle: Senior Director
NASA: Senior Engineer
41st Parameter: Executive Vice President of Sales

Education

University of Houston: MBA
University of Tennessee: B.S. Aerospace Engineering

Tom Noyes

Tom is founder and CEO of Commerce Signals. Recognized as one of the Top 25 Innovators in Financial Services, and one of the Top 25 Influencers in Banking, Tom is well known as an industry connector and for his blog. Collaboration and data sharing takes much more than technology, and it is through trust, experience and reputation that new networks are built. Industry perspective is gained through experience and his team at Starpoint worked with customers such as: Google, Amazon, Amex, Verizon, Mastercard, Early-Warning, Barclays, Fishbowl, GKN, Hyperwallet, and more. Tom has 20 years experience in banking, payments, software development, venture finance, consumer marketing and sales. Prior to creating Commerce Signals, Tom held roles ranging from a NASA engineer to Head of Channels for Citigroup’s Global Consumer Group. At Citi, Tom’s primary focus was driving Citi’s international growth through remote channels (direct banking, mobile, phone). Tom’s global team of 8,000 were focused on: expanding Citi’s presence through a consistent technical and business footprint in 47 countries, creating direct banks in 8 countries, acquiring customers online, and managing global consumer digital/mobile marketing and innovation efforts world wide.