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A New Decade of Marketing Has Begun: 3 Consumer Shifts That Require Change

A New Decade of Marketing Has Begun: 3 Consumer Shifts That Require Change

by Juan Duarte and Nick Mangiapane | May 14, 2021 | Article, Data

The decade from 2010-2019 saw marketers adapt their strategies and tactics to keep up with consumer behavior and technology changes. Smartphone adoption quadrupled from 20% to 85%. Marketers, armed with more data than ever, responded by quintupling their investments...

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