Accurate, Actionable Measurement
Starts With The Best Data
Best Quality & Broadest Coverage
Many retail marketers don’t realize that the largest first-party data set of their sales transactions is held by their payment processor. Commerce Signals partners with the largest payment processors in the world to break the first-party data trade-off by delivering both reliable quality and broad coverage.
What’s covered for most retailers:
- 60-70% of your sales transactions
- In-store, online and in-app purchases
- Visa and Mastercard purchases
- Credit and debit
- Private label cards
Why Better Data is More Actionable
Payment card data is always on and 100% confident, without any of the accuracy issues that come with tracking location
With always on coverage from up to 1.2 billion payment cards, our approach delivers the biggest sample sizes
Larger sample sizes let us separate noise from true signals of your impact on sales. We provide statistical significance testing of every detailed data cut.
Great data and simple math can yield insights in as fast as 24 hours. We never manually model or extrapolate small samples. We always share sample sizes and match rates.
Purchase data combined with simple, control vs. exposed math are easy to explain to a CFO. Proxies and black box modeling don’t inspire confidence.