Accurate, Actionable Consumer Behavior Data
The Best Transaction Data
We source permissioned, anonymized consumer card spending data from banks and processors. The data includes Visa and Mastercard, credit and debit purchases. With coverage of up to 60% of U.S. transactions every day, our scale is 3X greater than the nearest competitor.
Superior Quality & Enrichment
First, our dedicated quality team standardizes merchant names, locations, online and instore flags to ensure data reliability.
Then, we use proprietary methods to link spending across multiple cards to persistent individual IDs. The resulting full wallet view is essential to understanding loyalty.
We also append more than 600 demographic, attitudinal and behavioral data points to each anonymized ID to enable rich, actionable insights.
Better Data is More Actionable
ACCURACY
Payment card data is always on and 100% confident, without any of the accuracy issues that come with smartphone data tracking
COVERAGE
With always on coverage from credit and debit payment cards, our approach delivers the biggest sample sizes
SIGNIFICANCE
Larger sample sizes let us separate noise from true signals of your impact on sales. We provide statistical significance testing of every detailed data cut.
DEFENSIBLE
Purchase data combined with simple, control vs. exposed math are easy to explain to a CFO. Proxies and black box modeling don’t inspire confidence.