Accurate, Actionable Measurement

Starts With The Best Data

Best Quality & Broadest Coverage

Many retail marketers don’t realize that the largest first-party data set of their sales transactions is held by their payment processor. Commerce Signals partners with the largest payment processors in the world to break the first-party data trade-off by delivering both reliable quality and broad coverage.

What’s covered for most retailers:

In-store, online and in-app purchases
Visa, Mastercard and Discover
Credit and debit
Private label cards

Why Better Data is More Actionable

ACCURACY

Payment card data is always on and 100% confident, without any of the accuracy issues that come with tracking location

COVERAGE

With always on coverage from credit and debit payment cards, our approach delivers the biggest sample sizes

SIGNIFICANCE

Larger sample sizes let us separate noise from true signals of your impact on sales. We provide statistical significance testing of every detailed data cut.

SPEED

Great data and simple math can yield insights in as fast as 24 hours. We never manually model or extrapolate small samples. We always share sample sizes and match rates.

DEFENSIBLE

Purchase data combined with simple, control vs. exposed math are easy to explain to a CFO. Proxies and black box modeling don’t inspire confidence.

Closed Loop Measurement

Tom Noyes

Tom is founder and CEO of Commerce Signals. Recognized as one of the Top 25 Innovators in Financial Services, and one of the Top 25 Influencers in Banking, Tom is well known as an industry connector and for his blog. Collaboration and data sharing takes much more than technology, and it is through trust, experience and reputation that new networks are built. Industry perspective is gained through experience and his team at Starpoint worked with customers such as: Google, Amazon, Amex, Verizon, Mastercard, Early-Warning, Barclays, Fishbowl, GKN, Hyperwallet, and more. Tom has 20 years experience in banking, payments, software development, venture finance, consumer marketing and sales. Prior to creating Commerce Signals, Tom held roles ranging from a NASA engineer to Head of Channels for Citigroup’s Global Consumer Group. At Citi, Tom’s primary focus was driving Citi’s international growth through remote channels (direct banking, mobile, phone). Tom’s global team of 8,000 were focused on: expanding Citi’s presence through a consistent technical and business footprint in 47 countries, creating direct banks in 8 countries, acquiring customers online, and managing global consumer digital/mobile marketing and innovation efforts world wide.

Accurate, Actionable Measurement

Starts With The Best Data

Best Quality & Broadest Coverage

What’s covered for most retailers:

Why Better Data is More Actionable

ACCURACY

COVERAGE

SIGNIFICANCE

SPEED

DEFENSIBLE

Background

Education

Tom Noyes