by Nick Mangiapane | Mar 30, 2022 | Data
In marketing, there is no substitute for knowing your work is driving better outcomes for your business. Just like the got milk ads implied, there are alternatives, but they are not the same. I recently had a spirited debate with a friend about whether there was such...
by Nick Mangiapane | Jun 15, 2021 | News, PRESS RELEASE
With Payment Card Measurement Insights Across Media Channels and Vendors, Destination Marketers Can Plan, Measure and Attribute Investments with More Confidence PALO ALTO, CA, USA, June 15, 2021 /EINPresswire.com/ — ADARA, the global leader in predictive...
by Nick Mangiapane | Oct 5, 2020 | Article, Data
Commerce Signals Consumer Spending Data Used in Analysis by Federal Reserve Bank of New York The following excerpt is from a recently published article from the Federal Reserve Bank of New York. Their comprehensive analysis is refreshingly apolitical. Here’s a...
by Nick Mangiapane | Sep 17, 2020 | Article, Data
With total consumer card spending down 2% from Memorial Day to Labor Day, most companies needed to take share from competitors to even partially offset category spending declines. That’s a tall order when faced with all of the operational and personal challenges...
by Nick Mangiapane | Jul 31, 2020 | Article, Data
Consumer Spending Overall and By State Consumer card spending nationally was still 3.1% behind 2019 over the most recent four weeks of available data (6/21/20 – 7/18/20), but the results vary widely by state. Where COVID-19 cases have surged, sales remain further...
