Conquering QSR Marketing’s Final Frontiers

Conquering QSR Marketing’s Final Frontiers

While today’s sophisticated quick service restaurant (QSR) marketers display exceptional creativity, the most successful are also leveraging data and technology in ingenious ways to conquer the last “marketing gap” and close the loop. Which marketing gap?...
Privacy in 2019

Privacy in 2019

Consumer privacy is a complex topic and getting more complicated. The traditional US “harms-based” approach is being challenged by the EU and GDPR, as well as efforts in other countries.  At home, the California Consumer Privacy Act of 2018 (“CCPA”) and Congressional...