by Commerce Signals | Nov 1, 2022 | Data
…”When looking to drive RMN-like performance, retailers need to look beyond demographics, browsing history and other interest proxies … There are two options that fit the bill …”Read what Commerce Signals CMO, Nick Mangiapane, recommends...
by Commerce Signals | Oct 21, 2022 | Data
It’s no secret the holiday season is a key sales period for retail, travel, and many other industries, so much so that these sales can make or break a business, large or small. With high inflation and fears of consumers pulling back, there are a lot of unknowns...
by Commerce Signals | Oct 21, 2022 | Data
Across the United States, prices have been increasing across all industries. In July, inflation stood at 8.5%, down slightly from 9.1% in June – the highest U.S. inflation seen since 1981. Total consumer card spending grew 14.6% in July compared to a year earlier. The...
by Commerce Signals | Jun 13, 2022 | Data
From peanut butter to cosmetics advertising, consumer product marketers are leveraging retail media networks (RMNs) more than ever. Driven by efficiency improvements and greater revenue impact, U.S. marketers invested $36 billion in digital marketing through RMNs last...
by Commerce Signals | Mar 25, 2022 | Data
The brand with the best customer data often wins the marketing game. But as Apple’s new iOS privacy features limit user tracking, some sources of consumer data are drying up. It may feel like marketers have to trade off behavioral targeting for privacy, but this...
