It’s no secret the holiday season is a key sales period for retail, travel, and many other industries, so much so that these sales can make or break a business, large or small. With high inflation and fears of consumers pulling back, there are a lot of unknowns this year.
To that end, we have produced a Holiday Spending Forecast to help companies with scenario planning. We do this through our permissioned and anonymized view of consumer spending that includes both Visa and Mastercard, credit and debit for 40 million households. The data includes sales across all channels.
We are happy to share that our consumer spending forecast for the 2022 holiday season is quite positive. We predict total consumer card spending to increase +11% vs. 2021. During the week of Black Friday, we expect sales will grow +16% vs 2021 aided by more consumers willing to shop in-store.
Read the full article on AdExchanger here.
Read the full report with additional category forecasts, please click here.