by Commerce Signals | Sep 17, 2020 | Article, Data
With total consumer card spending down 2% from Memorial Day to Labor Day, most companies needed to take share from competitors to even partially offset category spending declines. That’s a tall order when faced with all of the operational and personal challenges...
by Commerce Signals | Jul 31, 2020 | Article, Data
Consumer Spending Overall and By State Consumer card spending nationally was still 3.1% behind 2019 over the most recent four weeks of available data (6/21/20 – 7/18/20), but the results vary widely by state. Where COVID-19 cases have surged, sales remain further...
by Commerce Signals | Sep 16, 2019 | Article
Which of your retail marketing efforts are driving sales? How confident are you in your answer? Our work with leading national retailers and restaurants shows that 47% of digital marketing spend is wasted — as in the ad impressions drove no incremental sales...
by Commerce Signals | Sep 3, 2019 | Article
Marketers have more data than ever before, but they’re losing sight of the forest because of all the trees. MTA is the trees. Nonincremental trees. Comparatively, closed-loop measurements are a more reliable way to tie marketing activities to their impact on...
by Commerce Signals | May 20, 2019 | Data
While today’s sophisticated quick service restaurant (QSR) marketers display exceptional creativity, the most successful are also leveraging data and technology in ingenious ways to conquer the last “marketing gap” and close the loop. Which marketing gap?...
