by Commerce Signals | Nov 4, 2021 | Data
Executive Summary We forecast consumer card spending to increase 12% this holiday season vs. 2020 driven most notably by consumer travel spending at +91%. Airline and hotel spending are projected to increase 245% and 163% respectively vs. last year. Outside of travel,...
by Commerce Signals | Aug 17, 2021 | Data
Data is valuable. Everyone in business knows that. But finding the most value in data requires diving deeper than your competitors do. For example, as the pandemic fades into the past, the data shows that people are doing more now of what they couldn’t do in the...
by Commerce Signals | Aug 6, 2021 | PRESS RELEASE
New Commerce Signals Predictive Audience Segments will help unlock privacy-friendly audience engagement for retail market RESTON, Va., August 5, 2021 – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across...
by Commerce Signals | Jul 14, 2021 | Data
Robert Keith, a Pillsbury marketing executive first outlined the shift towards customer-centered marketing in his article “The Marketing Revolution.” Learn what the consumer wants; create advertising copy that captures their attention; and success will come, he said....
by Commerce Signals | Jun 15, 2021 | News, PRESS RELEASE
With Payment Card Measurement Insights Across Media Channels and Vendors, Destination Marketers Can Plan, Measure and Attribute Investments with More Confidence PALO ALTO, CA, USA, June 15, 2021 /EINPresswire.com/ — ADARA, the global leader in predictive...
