by Commerce Signals | Oct 12, 2022 | Data
It’s no secret the holiday season is a key sales period for retail, travel, and many other industries, so much so that these sales can make or break a business, large or small. With high inflation and fears of consumers pulling back, there are a lot of unknowns this...
by Commerce Signals | Jun 13, 2022 | Data
From peanut butter to cosmetics advertising, consumer product marketers are leveraging retail media networks (RMNs) more than ever. Driven by efficiency improvements and greater revenue impact, U.S. marketers invested $36 billion in digital marketing through RMNs last...
by Commerce Signals | Mar 30, 2022 | Data
In marketing, there is no substitute for knowing your work is driving better outcomes for your business. Just like the got milk ads implied, there are alternatives, but they are not the same. I recently had a spirited debate with a friend about whether there was such...
by Commerce Signals | Mar 25, 2022 | Data
The brand with the best customer data often wins the marketing game. But as Apple’s new iOS privacy features limit user tracking, some sources of consumer data are drying up. It may feel like marketers have to trade off behavioral targeting for privacy, but this...
by Commerce Signals | Feb 8, 2022 | Data
The numbers are in and 2021 consumer holiday spending did not disappoint. In fact, 2021 holiday sales knocked many analysts’ projections out of the water. U.S. consumer spending on credit and debit cards from the week of Thanksgiving through the week of Christmas 2021...
