by Nick Mangiapane | Jul 31, 2020 | Article, Data
Consumer Spending Overall and By State Consumer card spending nationally was still 3.1% behind 2019 over the most recent four weeks of available data (6/21/20 – 7/18/20), but the results vary widely by state. Where COVID-19 cases have surged, sales remain further...
by Nick Mangiapane | Sep 16, 2019 | Article
Which of your retail marketing efforts are driving sales? How confident are you in your answer? Our work with leading national retailers and restaurants shows that 47% of digital marketing spend is wasted — as in the ad impressions drove no incremental sales...
by Nick Mangiapane | Sep 3, 2019 | Article
Marketers have more data than ever before, but they’re losing sight of the forest because of all the trees. MTA is the trees. Nonincremental trees. Comparatively, closed-loop measurements are a more reliable way to tie marketing activities to their impact on...
by Nick Mangiapane | May 20, 2019 | Data
While today’s sophisticated quick service restaurant (QSR) marketers display exceptional creativity, the most successful are also leveraging data and technology in ingenious ways to conquer the last “marketing gap” and close the loop. Which marketing gap?...
by Nick Mangiapane | Dec 12, 2018 | Article
Long-term decisions come with the benefit of more data and more time. Short-term decisions can feel more harried and uncertain, so it’s easy to see why they might take a back seat to strategic pursuits. But thinking ahead about inevitable short-term needs to boost...
