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A New Decade of Marketing Has Begun: 3 Consumer Shifts That Require Change

A New Decade of Marketing Has Begun: 3 Consumer Shifts That Require Change

by Juan Duarte and Nick Mangiapane | May 14, 2021 | Article, Data

The decade from 2010-2019 saw marketers adapt their strategies and tactics to keep up with consumer behavior and technology changes. Smartphone adoption quadrupled from 20% to 85%. Marketers, armed with more data than ever, responded by quintupling their investments...
Covid-19’s Impact on Consumer Spending Continues into 2021

Covid-19’s Impact on Consumer Spending Continues into 2021

by Melissa Lagrange | Mar 7, 2021 | Article, Data

In the 5 weeks following Holiday 2020, retail credit and debit card sales were up about 20% year over year (YoY).  By comparison, post-Holiday 2019 only grew by about 10%. So what is driving this post-Holiday 2020 growth for retail?  Online sales during...
A Holiday Unlike Any Other – Changes in Consumer Spending Behavior

A Holiday Unlike Any Other – Changes in Consumer Spending Behavior

by Anoti Deyala and Michael Carrie | Feb 1, 2021 | Article, Data

The week of Christmas 2020 looked a lot different than 2019. The coronavirus pandemic and government recommendations not to travel or gather with friends and family put a damper on traditions. Covid-19’s rapid spread impacted consumer spending patterns as well....

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