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ADARA Partners with Commerce Signals to Deliver Total Economic Impact Insights to Destination Marketers

ADARA Partners with Commerce Signals to Deliver Total Economic Impact Insights to Destination Marketers

by Nick Mangiapane | Jun 15, 2021 | News, PRESS RELEASE

With Payment Card Measurement Insights Across Media Channels and Vendors, Destination Marketers Can Plan, Measure and Attribute Investments with More Confidence PALO ALTO, CA, USA, June 15, 2021 /EINPresswire.com/ — ADARA, the global leader in predictive...
6 Ways to Improve Retail Marketing KPI Accuracy and Actionability

6 Ways to Improve Retail Marketing KPI Accuracy and Actionability

by Nick Mangiapane | Sep 16, 2019 | Article

Which of your retail marketing efforts are driving sales?  How confident are you in your answer? Our work with leading national retailers and restaurants shows that 47% of digital marketing spend is wasted — as in the ad impressions drove no incremental sales...

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