News & Insights

From peanut butter to cosmetics advertising, consumer product marketers are leveraging retail media networks (RMNs) more than ever. Driven by efficiency improvements and greater revenue impact, U.S. marketers invested $36 billion in digital marketing through RMNs last...

In marketing, there is no substitute for knowing your work is driving better outcomes for your business. Just like the got milk ads implied, there are alternatives, but they are not the same. I recently had a spirited debate with a friend about whether there was such...

The brand with the best customer data often wins the marketing game. But as Apple’s new iOS privacy features limit user tracking, some sources of consumer data are drying up. It may feel like marketers have to trade off behavioral targeting for privacy, but this...

The numbers are in and 2021 consumer holiday spending did not disappoint. In fact, 2021 holiday sales knocked many analysts’ projections out of the water. U.S. consumer spending on credit and debit cards from the week of Thanksgiving through the week of Christmas 2021...

Executive Summary We forecast consumer card spending to increase 12% this holiday season vs. 2020 driven most notably by consumer travel spending at +91%. Airline and hotel spending are projected to increase 245% and 163% respectively vs. last year. Outside of travel,...

Data is valuable. Everyone in business knows that. But finding the most value in data requires diving deeper than your competitors do. For example, as the pandemic fades into the past, the data shows that people are doing more now of what they couldn’t do in the...