News & Insights
6 Ways to Improve Retail Marketing KPI Accuracy and Actionability
Which of your retail marketing efforts are driving sales? How confident are you in your answer? Our work with leading national retailers and restaurants shows that 47% of digital marketing spend is wasted -- as in the ad impressions drove no incremental sales for the...
A Better Way to Gauge Sales Lift: Closed-Loop Measurement
Marketers have more data than ever before, but they’re losing sight of the forest because of all the trees. MTA is the trees. Nonincremental trees.
Todd Morris Joins Commerce Signals Board of Directors
The real-time marketing performance platform expands leadership in retail purchase data. CHARLOTTE, N.C. (PRWEB) JULY 24, 2019 Commerce Signals, a marketing insights platform offering payment data that brands can use to boost sales results, announced today the...
Commerce Signals and Worldpay Partner to Rapidly Close the Loop, Grow Sales and Improve Loyalty for Retailers
The privacy-centric platform unlocks the power of purchase data in just 24 hours -- no IT required. CHARLOTTE, N.C. (June 26, 2019) Commerce Signals, the leader in real-time marketing measurement and optimization, proudly announced today its payment data partnership...
Privacy and Control of Retailer Data
Retailers cannot compete with the size of Google, Facebook or Amazon’s first party databases. And that’s ok. Retailers can still generate tremendous value and growth with their CRM and CDP files through smart connections to other trusted partners. The value of data is...
Bank of America Merchant Services and Commerce Signals Team Up to Help Merchants Maximize the Impact of Their Overall Advertising Spend
March 4, 2019 CHARLOTTE – Bank of America Merchant Services, a leader in payments, eCommerce and security solutions, and Commerce Signals, Inc., a marketing insights solution provider, are joining forces to help mid-sized to large businesses maximize the impact of...