News & Insights
Digital Audience Models Don’t All Look-Alike
The brand with the best customer data often wins the marketing game. But as Apple’s new iOS privacy features limit user tracking, some sources of consumer data are drying up. It may feel like marketers have to trade off behavioral targeting for privacy, but this...
A Great Holiday Season for Consumer Spending
The numbers are in and 2021 consumer holiday spending did not disappoint. In fact, 2021 holiday sales knocked many analysts’ projections out of the water. U.S. consumer spending on credit and debit cards from the week of Thanksgiving through the week of Christmas 2021...
2021 Holiday Consumer Spend Forecast
Executive Summary We forecast consumer card spending to increase 12% this holiday season vs. 2020 driven most notably by consumer travel spending at +91%. Airline and hotel spending are projected to increase 245% and 163% respectively vs. last year. Outside of travel,...
Don’t be misled by an upward trend. Actionable insights can remain hidden
Data is valuable. Everyone in business knows that. But finding the most value in data requires diving deeper than your competitors do. For example, as the pandemic fades into the past, the data shows that people are doing more now of what they couldn’t do in the...
Commerce Signals Launches SVOD Trends Report, New Service To Track Fast-Changing Consumer Subscription Behavior Across Video On-Demand Platforms
Commerce Signals Continues Expansion of Marketing Product Suite powered by Card Payments Data CHARLOTTE, N.C., Aug. 17, 2021 /PRNewswire/ -- Commerce Signals, a Verisk company and leader in payment based marketing solutions, today announced the SVOD...
Comscore and Verisk’s Commerce Signals Expand Cookieless Audience Engagement for Advertisers
Comscore and Commerce Signals announced an agreement to begin developing next-generation contextual audiences for ad targeting across digital, mobile, and CTV ad inventory.