News & Insights
Commerce Signals Launches SVOD Trends Report, New Service To Track Fast-Changing Consumer Subscription Behavior Across Video On-Demand Platforms
Commerce Signals Continues Expansion of Marketing Product Suite powered by Card Payments Data CHARLOTTE, N.C., Aug. 17, 2021 /PRNewswire/ -- Commerce Signals, a Verisk company and leader in payment based marketing solutions, today announced the SVOD...
Comscore and Verisk’s Commerce Signals Expand Cookieless Audience Engagement for Advertisers
Comscore and Commerce Signals announced an agreement to begin developing next-generation contextual audiences for ad targeting across digital, mobile, and CTV ad inventory.
June SVOD Trends
New products from Commerce Signals make it easier than ever to understand viewing and subscription behaviors on SVOD platforms. The OTT streaming market, which has been growing for the last few years and saw a dramatic rise during the pandemic, is projected to reach...
The power of transaction-based audiences
improves everything digital marketers do
Robert Keith, a Pillsbury marketing executive first outlined the shift towards customer-centered marketing in his article “The Marketing Revolution.” Learn what the consumer wants; create advertising copy that captures their attention; and success will come, he said....
ADARA Partners with Commerce Signals to Deliver Total Economic Impact Insights to Destination Marketers
With Payment Card Measurement Insights Across Media Channels and Vendors, Destination Marketers Can Plan, Measure and Attribute Investments with More Confidence PALO ALTO, CA, USA, June 15, 2021 /EINPresswire.com/ -- ADARA, the global leader in predictive consumer...
Racial and Income Gaps in Consumer Spending following COVID-19. NY Fed Article
Commerce Signals Card Transactions Data Used in Federal Reserve Bank of New York Analysis. The following excerpts are from a recent article from the Federal Reserve Bank of New York. Commerce Signals, a TransUnion company, provided the consumer card transactions data...