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6 Ways to Improve Retail Marketing KPI Accuracy and Actionability

6 Ways to Improve Retail Marketing KPI Accuracy and Actionability

by Nick Mangiapane | Sep 16, 2019 | Article

Which of your retail marketing efforts are driving sales?  How confident are you in your answer? Our work with leading national retailers and restaurants shows that 47% of digital marketing spend is wasted — as in the ad impressions drove no incremental sales...

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