by Nick Mangiapane | Sep 16, 2019 | Article
Which of your retail marketing efforts are driving sales? How confident are you in your answer? Our work with leading national retailers and restaurants shows that 47% of digital marketing spend is wasted — as in the ad impressions drove no incremental sales...
by Nick Mangiapane | Jan 25, 2019 | Article, Data
The best data wins… Most of you have read or seen Moneyball. The true story explains how the Oakland Athletics had the data to make great decisions right under their noses for years. They only started winning when their brave GM stopped focusing on the same...
