by Nick Mangiapane | Sep 16, 2019 | Article
Which of your retail marketing efforts are driving sales? How confident are you in your answer? Our work with leading national retailers and restaurants shows that 47% of digital marketing spend is wasted — as in the ad impressions drove no incremental sales...
by Nick Mangiapane | Sep 3, 2019 | Article
Marketers have more data than ever before, but they’re losing sight of the forest because of all the trees. MTA is the trees. Nonincremental trees. Comparatively, closed-loop measurements are a more reliable way to tie marketing activities to their impact on...
