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CMO Nation: Short-Term Marketing Tactics Can Help You Reach Your Long-Term Goals

CMO Nation: Short-Term Marketing Tactics Can Help You Reach Your Long-Term Goals

by Nick Mangiapane | Dec 12, 2018 | Article

Long-term decisions come with the benefit of more data and more time. Short-term decisions can feel more harried and uncertain, so it’s easy to see why they might take a back seat to strategic pursuits. But thinking ahead about inevitable short-term needs to boost...

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