THE SOURCE OF TRUTH FOR
Consumer Card Spending Behavior
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Grow ROAS with Commerce Signals
To keep up with changing consumer behavior, there is no better metric than sales. Consumers vote with their wallets.
Commerce Signals provides insights, audiences and measurement from some of the broadest card payment datasets.
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Comscore and Commerce Signals announced an agreement to begin developing next-generation contextual audiences for ad targeting across digital, mobile, and CTV ad inventory.
New products from Commerce Signals make it easier than ever to understand viewing and subscription behaviors on SVOD platforms. The OTT streaming market, which has been growing for the last few years and saw a dramatic rise during the pandemic, is projected to reach...
Robert Keith, a Pillsbury marketing executive first outlined the shift towards customer-centered marketing in his article “The Marketing Revolution.” Learn what the consumer wants; create advertising copy that captures their attention; and success will come, he said....