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Consumer Card Spending Behavior
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To keep up with changing consumer behavior, there is no better metric than sales. Consumers vote with their wallets.
Commerce Signals provides insights, audiences and measurement from some of the broadest card payment datasets.
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Commerce Signals Card Transactions Data Used in Federal Reserve Bank of New York Analysis. The following excerpts are from a recent article from the Federal Reserve Bank of New York. Commerce Signals, a Verisk Analytics business, provided the consumer card...
The decade from 2010-2019 saw marketers adapt their strategies and tactics to keep up with consumer behavior and technology changes. Smartphone adoption quadrupled from 20% to 85%. Marketers, armed with more data than ever, responded by quintupling their investments...
In the 5 weeks following Holiday 2020, retail credit and debit card sales were up about 20% year over year (YoY). By comparison, post-Holiday 2019 only grew by about 10%. So what is driving this post-Holiday 2020 growth for retail? Online sales during...