Consumer Spend Insights & Measurement
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Barriers to individual achievement-based on race, ethnicity, gender, sexual orientation, identity and beliefs-must be confronted and overcome.
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To understand consumer behavior, there is no better metric than sales. Consumers vote with their wallets.
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Consumer Spending Data by Industry in the COVID-19 Pandemic
Total U.S. consumer spending was down 11% in March due to the impact of COVID-19, but some consumer categories felt the impact far more than others. Airline purchases, for example, were down 67% in March. Others, like grocery, drug and mass discount retailers, climbed...
6 Ways to Improve Retail Marketing KPI Accuracy and Actionability
Which of your retail marketing efforts are driving sales? How confident are you in your answer? Our work with leading national retailers and restaurants shows that 47% of digital marketing spend is wasted -- as in the ad impressions drove no incremental sales for the...
A Better Way to Gauge Sales Lift: Closed-Loop Measurement
Marketers have more data than ever before, but they’re losing sight of the forest because of all the trees. MTA is the trees. Nonincremental trees.