Consumer Purchase Signals

26% Sales Lift – A Retail Case Study

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TransUnion Acquires Commerce Signals And Verisk Financial

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Got Incrementality?  9 Tips For More Impactful Campaigns

In marketing, there is no substitute for knowing your work is driving better outcomes for your business. Just like the got milk ads implied, there are alternatives, but they are not the same. I recently had a spirited debate with a friend about whether there was such...

Digital Audience Models Don’t All Look-Alike

The brand with the best customer data often wins the marketing game. But as Apple’s new iOS privacy features limit user tracking, some sources of consumer data are drying up. It may feel like marketers have to trade off behavioral targeting for privacy, but this...

A Great Holiday Season for Consumer Spending

The numbers are in and 2021 consumer holiday spending did not disappoint. In fact, 2021 holiday sales knocked many analysts’ projections out of the water. U.S. consumer spending on credit and debit cards from the week of Thanksgiving through the week of Christmas 2021...