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In under 72 hours, measure the incremental in-store, online and in-app sales driven by advertising
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Using only first party, always-on data from payment providers, yields accurate, granular and actionable insights.
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Knowing what works in marketing has long been a popular goal, but the growth of people-based marketing and availability of transaction data have finally made it more achievable. The ability to tie groups of people to their sales enables businesses to close the loop...
Are you using expired data for marketing? Do you know how to tell if you are? EXPIRED DATA IS REAL Just like a banana, data expires as it gets older. Just like a banana, data eventually becomes too old to use. Unfortunately for marketers, expired data doesn’t turn...
TotalRetail Article: How More Immediate Sales Data Analyses Can Help You Capture Last-Minute Back-to-School Shoppers
The back-to-school season is rapidly coming to a close, so the window for back-to-school shopping is shrinking. That means retailers need to use every tool at their disposal to reach consumers and win over last-minute buyers. That's where data comes in. Timely,...