Our news & insights.
There were a lot of headline stories last week. With so much in the news, it would have been easy to miss these four big developments related to U.S. consumers’ ability to limit the amount of information tech and marketing companies collect, store, share and sell...read more
As seen in Fast Casual on May 14, 2018 Successful restaurant marketing campaigns have many substructures. They are rooted in clear strategic choices that include meaningful consumer insights, differentiated brand positioning, great menu offerings, motivating...read more
Once shared, control over how data is used may be lost forever. This crucial misstep can cause a loss of trust and create a chain reaction that hinders our ability to action the data in the future.read more
CHARLOTTE, N.C., April 17, 2018 /PRNewswire/ -- Recent events regarding uses of consumer data clearly demonstrate the need for transparency to anchor consumer trust, brand identity, and data partnerships. Over the last six years, Commerce Signals has built both its...read more
4INFO Partners with Commerce Signals to Connect Advertisers with Store-Level Sales Data in Near Real Time
Powered by actual transaction data from the world’s leading payment providers, Commerce Signals enables in-flight campaign optimization to drive sales Partnership provides sales insights in under 72 hours along with greater confidence from higher household match rates...read more
March Madness is here! Duke’s Mike Krzyzewski, UConn’s Geno Auriemma, and many other famous coaches will lead their teams onto the hardcourt. Tens of thousands of lesser-known coaches will do the same in travel and recreational leagues. All of these coaches are hoping...read more