News & Insights

Got Expired Data?

Are you using expired data for marketing? Do you know how to tell if you are? EXPIRED DATA IS REAL Just like a banana, data expires as it gets older. Just like a banana, data eventually becomes too old to use. Unfortunately for marketers, expired data doesn’t turn...

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Marketing attribution and measurement are not the same

As seen in Fast Casual on May 14, 2018 Successful restaurant marketing campaigns have many substructures. They are rooted in clear strategic choices that include meaningful consumer insights, differentiated brand positioning, great menu offerings, motivating...

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