News & Insights

Privacy in 2019

Consumer privacy is a complex topic and getting more complicated. The traditional US “harms-based” approach is being challenged by the EU and GDPR, as well as efforts in other countries.  At home, the California Consumer Privacy Act of 2018 (“CCPA”) and Congressional...

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Got Expired Data?

Are you using expired data for marketing? Do you know how to tell if you are? EXPIRED DATA IS REAL Just like a banana, data expires as it gets older. Just like a banana, data eventually becomes too old to use. Unfortunately for marketers, expired data doesn’t turn...

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