Webinar Replay: The Transaction Transformation

Critical Data For Improving Brand Outcomes & Media Value

When properly applied, accurate and actionable data drive brand share growth and accelerated marketing outcomes. This executive dialog provides insights and advice for marketing executives seeking to improve results within a data driven organization.

Our panel of senior marketing leaders shares how they see data impacting marketing results now and into the future, including:

  • How successful marketers use data differently

  • Tips for data driven marketers to improve their outcomes

  • When and where executives should engage in activation and measurement


  • Andrew Mantis | President, Commerce Signals

  • Jeremy Hlavacek | Head of Revenue, IBM Watson Advertising

  • Pierre Bouvard | Chief Insights Officer, Cumulus Media/Westwood One

  • Moderator | Damian Garbaccio, Executive-in-Residence, Verisk

Watch this webinar replay on how purchase data and other essential data triggers are leading the way for media growth and brand performance.

Watch On-Demand