In-store vs. Online: Where is the American Consumer Shopping?
Comparing U.S. Retail Purchase Behavior Before, During and After the Covid Pandemic
It’s no secret that the Covid pandemic prompted a seismic shift to online shopping. Three years later, what are the long-term ramifications on both online shopping and brick and mortar stores?
In this report, Commerce Signals takes a look at the current state of in-store versus online retail buying and compares the data to a wide range of retail and consumer-direct categories in the month of April each year from 2018 to 2023.
- Permanent Shift – who stayed online?
- Return to Stores – who ran away from the keyboard?
- Sticky Habits – who embraced change?
Download this report to learn more about the industries where Covid drove the most dramatic shifts in American consumer behavior. We found a few surprises!