Accurate, Actionable Consumer Behavior Data

The Best Transaction Data

We source permissioned, anonymized consumer card spending data from banks and processors. The data includes Visa and Mastercard, credit and debit purchases. Our scale is 3X greater than the nearest competitor.

Superior Quality & Enrichment

First, our dedicated quality team standardizes merchant names, locations, online and instore flags to ensure data reliability.

Then, we use proprietary methods to link spending across multiple cards to persistent individual IDs. The resulting full wallet view is essential to understanding loyalty.

We also append more than 600 demographic, attitudinal and behavioral data points to each anonymized ID to enable rich, actionable insights.

 

Better Data is More Actionable

ACCURACY

Payment card data is always on and 100% confident, without any of the accuracy issues that come with smartphone data tracking

 

COVERAGE

With always on coverage from credit and debit payment cards, our approach delivers the biggest sample sizes

 

SIGNIFICANCE

Larger sample sizes let us separate noise from true signals of your impact on sales. We provide statistical significance testing of every detailed data cut.

 

DEFENSIBLE

Purchase data combined with simple, control vs. exposed math are easy to explain to a CFO. Proxies and black box modeling don’t inspire confidence.