The back-to-school season is rapidly coming to a close, so the window for back-to-school shopping is shrinking. That means retailers need to use every tool at their disposal to reach consumers and win over last-minute buyers.
That’s where data comes in.
Timely, actionable sales data is what’s going to get retailers in front of their target consumers. Read the full article on Total Retail to learn about the three key factors to consider when using real-time data to improve the bottom line.
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