Optimize Campaigns Mid-Flight

Optimize Campaigns Mid-Flight

Near real-time measurement of advertising’s impact on in-store and online sales.

Spend data insights provided by Visa Ad Measurement

visa_100px

Optimize on Sales with Commerce Signals

Commerce Signals helps marketers make faster, better decisions by providing timely and accurate ad measurement. With results in near-real time, you can optimize mid-campaign by shifting dollars to the tactics that drive the most sales. Other companies take weeks or even months to generate these kinds of insights.

How It Works

Our high speed infrastructure and self-service dashboard enable near-real time measurement. We measure marketing’s impact by comparing transaction data for a group of consumers that saw your ad to a control group of consumers that did not. Did we mention that getting access to this data is easy and requires no IT resources?

Incremental Sales: The Ultimate Measure

When your goal is to drive consumer purchases, there is no better KPI than the purchase data itself. Focusing on clicks, views or other sales proxies point you in the wrong direction. Using incremental sales and marketing ROI from Commerce Signals, you can confidently optimize for:

l

Creative

Promotions

Ad Types

Media

0

Ad Exchanges

Publishers

Audiences

1

Geo-Targets

f

Dayparts

What’s Included:

 For illustrative purposes only
*Requires marketers to meet our submission deadlines  

Product Features:

  • Our platform provides multiple levels of details including rough cuts of aggregated data insights allowing you to do your own analysis.
  • Results within 72 hours or less*
  • Dashboard & API available 24/7
  • Deterministic matching to payment methods
  • Agnostic ID management

Key Industries We Work With:

  • Retail
  • Quick Serve Restaurant
  • Casual Dining
  • Hospitality
  • Travel
  • Entertainment

How we connect your audience to our measurement marketplace.

Media Planning

STEP 1: Incorporate measurement design in your media plans with the advertiser.

Campaign Run

STEP 2: A media plan is executed.

IDs to Commerce signals

STEP 3: Ad network/publisher sends an exposure file (de-identifies ID’s) to Commerce Signals.

Processing

STEP 4: Commerce Signals sends de-identified ID’s to the chosen data source (e.g., Visa) for processing. Commerce Signals never handles any personally identifiable information.

Report Delivered

STEP 5: Commerce Signals delivers aggregated sales effectiveness insights to you.

How we connect your audience to our measurement marketplace.

Media Planning

STEP 1: Incorporate measurement design in your media plans with the advertiser.

Campaign Run

STEP 2: A media plan is executed.

IDs to Commerce SIgnals

STEP 3: Ad network/publisher sends an exposure file (de-identifies ID’s) to databridge.

Processing

STEP 4: Commerce Signals sends de-identified ID’s to the chosen data source (e.g., Visa) for processing. Commerce Signals never handles any personally identifiable information.

Report Delivered

STEP 5: Commerce Signals delivers aggregated sales effectiveness insights to you.

Contact us for more info or a demo