Optimize Mid-Campaign

based on what drives the most sales in-store

Near real-time measurement of advertising’s impact on in-store and online sales.

Spend data insights provided by Visa Ad Measurement visa_100px

Optimize on Sales with Commerce Signals

Commerce Signals helps marketers make faster, better decisions by providing timely and accurate ad measurement. With results in near-real time, you can optimize mid-campaign by shifting dollars to the tactics that drive the most sales. Other companies take weeks or even months to generate these kinds of insights. Did we mention that you can run a measurement pilot with your data in as little as one week?

How It Works

Our high speed infrastructure and self-service dashboard enable near-real time measurement. We deterministically match ad impressions to in-store and online card purchase transaction data.  By comparing aggregate spend of exposed groups to unexposed control groups, we measure the true incremental impact of the advertising. Our platform can also be used for A/B testing and conversion measurement, where no control group is required. Results are aggregated and we never hold PII.

Incremental Sales: The Ultimate Measure

When your goal is to drive consumer purchases, there is no better KPI than the purchase data itself. Focusing on clicks, views or other sales proxies point you in the wrong direction. Using incremental sales and marketing ROI from Commerce Signals, you can confidently optimize for:

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Creative
Promotions
Ad Types
Media
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Ad Exchanges
Publishers
Audiences
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Geo-Targets
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Dayparts

Reach out for a demo or check out these additional resources. 

What’s Included:

 For illustrative purposes only *Requires marketers to meet our submission deadlines  

Product Features:

  • Our platform provides multiple levels of details including rough cuts of aggregated data insights allowing you to do your own analysis.
  • Results within 72 hours or less*
  • Dashboard & API available 24/7
  • Deterministic matching to payment methods
  • Agnostic ID management

Key Industries We Work With:

  • Retail
  • Quick Serve Restaurant
  • Casual Dining
  • Hospitality
  • Travel
  • Entertainment

How we connect your audience to our measurement marketplace.

IDs to Commerce signals

STEP 1: Media partner sends an exposure file (de-identified IDs) to Commerce Signals.

Processing

STEP 2: Commerce Signals sends translated ID’s to payment data source (e.g., Visa) for processing.

Report Delivered

STEP 3: Commerce Signals delivers marketing effectiveness insights via interactive dashboard.

How we connect your audience to our measurement marketplace.

IDs to Commerce SIgnals

STEP 1: Media partner sends an exposure file (de-identifies IDs) to Commerce Signals.

Processing

STEP 2: Commerce Signals sends de-identified IDs to the payment data source (e.g., Visa) for processing. Commerce Signals never handles any personally identifiable information.

Report Delivered

STEP 3: Commerce Signals delivers aggregated marketing effectiveness insights to you.

Contact us for more info or a demo