Is there anything more important in marketing than knowing what works?

This white paper addresses the challenge with a specific focus on brick-and-mortar retail, including the need to connect ads to both in-store and online sales.

So many people claim to answer the holy grail question about what part of your marketing is working. Yet most don’t have a solid foundation in the three pillars of actionable measurement: accuracy, timeliness and defensibility. This white paper tackles all three and includes pragmatic advice for how to improve.