There are more than 11 billion connected devices that produce an astounding eight zettabytes of data annually –that is 8 billion terabytes each year. These devices know when you are awake, asleep, at home, driving and exercising. They even know who you call, when you cook and where you go out to eat. If this data were centralized and organized, Tim Cook might be right in his views on the loss of privacy and the weaponization of data.

So, what are the implications if you do not manage consumer data correctly?

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