Vertical: Retail, Major U.S. Retail Department Store
Media: Mobile Interstitial & Expandable
Audience: Retailer CRM Data, Females Ages 18-35
Objectives: Increase Brand Engagement & Incremental Sales
Tactic: AdTheorent tapped into the passion of personalized shopping by creating an interactive mobile ad experience for a major Retail Department Store.
How much did your campaign impact sales (%)?
Change in Frequency
How many more Transactions occurred?
Change in Purchasers
How many more net new Purchasers were gained?
DIVING DEEPER: RESULTS BY CRM AUDIENCE SEGMENT
The combination of retail CRM data plus AdTheorent’s predictive targeting is an effective way of identifying the audience with the highest probability of engagement. Taking that a step further, Commerce Signals was able to measure how these audience targets responded to advertising both in-store and online.
At first glance, you may conclude that Audience A & B are the most valuable for future campaigns, while Audience C would be a waste in future media spend. But not so fast. Audience Segment C drove online sales. This is a notable shift in behavior as the vast majority of purchases at this retailer are made in-store.
AdTheorent is a technology company that is transforming digital advertising through user identity mapping and data-driven predictive solutions. AdTheorent’s machine learning technology platform, Cross-Environment Map and Barometric technologies help brands understand and connect with their audiences at scale.
For more information, visit: www.adtheorent.com.