MEASUREMENT SUCCESS STORY

AdTheorent’s interactive mobile campaign drove +4.8% sales lift for a major U.S. Retail Department Store.

Commerce Signals’ platform was able to measure the actual in-store and online sales from the campaign within 72 hours of receiving the measurement report request.

CAMPAIGN DETAILS

Vertical: Retail, Major U.S. Retail Department Store

Channel: AdTheorent

Media: Mobile Interstitial & Expandable

Audience: Retailer CRM Data, Females Ages 18-35

Objectives: Increase Brand Engagement & Incremental Sales

Tactic: AdTheorent tapped into the passion of personalized shopping by creating an interactive mobile ad experience for a major Retail Department Store.

RESULTS HIGHLIGHTS

^ 4.8%
Sales Lift

How much did your campaign impact sales (%)?

^ 5.6%
Change in Frequency

How many more Transactions occurred?

^ 6.2%
Change in Purchasers

How many more net new Purchasers were gained?

DIVING DEEPER: RESULTS BY CRM AUDIENCE SEGMENT

The combination of retail CRM data plus AdTheorent’s predictive targeting is an effective way of identifying the audience with the highest probability of engagement. Taking that a step further, Commerce Signals was able to measure how these audience targets responded to advertising both in-store and online.

At first glance, you may conclude that Audience A & B are the most valuable for future campaigns, while Audience C would be a waste in future media spend. But not so fast. Audience Segment C drove online sales. This is a notable shift in behavior as the vast majority of purchases at this retailer are made in-store.

About AdTheorent

AdTheorent is a technology company that is transforming digital advertising through user identity mapping and data-driven predictive solutions. AdTheorent’s machine learning technology platform, Cross-Environment Map and Barometric technologies help brands understand and connect with their audiences at scale.
For more information, visit: www.adtheorent.com.