Identity Resolution Plus Real Sales Insights Enable Consistent Measurement of Online and In-Store Sales Across Digital Channels
March 14, 2017 09:00 AM Eastern Daylight Time
CHICAGO–(BUSINESS WIRE)–Commerce Signals, a platform that connects advertisers and publishers to aggregate insights from transaction data, today announced a partnership with LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution. Via this partnership, Commerce Signals and LiveRamp enable advertisers to measure the online and in-store sales impact of their advertising consistently across digital publishers and devices at the individual level.
Commerce Signals’ secure platform allows advertisers and agencies to access aggregate transaction insights from approximately 70 percent of U.S. card-based purchases in near-real-time. With these insights, it’s possible to measure how different tactics are performing, and optimize those tactics based on actual sales response. Using IdentityLink™, LiveRamp’s identity resolution service, advertisers can resolve online impression and offline sales data at the people-based level, and obtain a holistic view of advertising matched to sales.
“To effectively compete in today’s world, marketers need to build an omnichannel understanding of the consumer, and ultimately decipher the path to purchase,” said Jeff Smith, CMO, LiveRamp. “We’re excited to work with Commerce Signals to connect their data through IdentityLink with advertising exposure data to advance the discipline of people-based measurement and bring a better understanding of return on advertising spend to marketers.”
“Together, Commerce Signals and LiveRamp are providing an accessible entry point to deterministic sales measurement, with the same methodology and data source across publishers,” said Tom Noyes, CEO, Commerce Signals. “We’re taking the headache out of measurement by making it easier and quicker than ever. With LiveRamp, a new advertiser can get started in three to five days, enabling a model where you only pay for the data you use.”
In partnership with Commerce Signals, LiveRamp is giving away 1 billion impressions across LiveRamp IdentityLink-enabled partners to measure campaign performance with Commerce Signals. The campaign runs through June 2017, and impressions are available on a first-come, first-served basis. Learn more here.
About Commerce Signals
Commerce Signals connects advertisers and publishers directly with near-real-time insights from payment transaction data. The company’s platform, databridge™ delivers value beyond the payment transaction, while giving owners of data control of the use and price. Advertisers, agencies and publishers focused on the retail, restaurants, casual dining, hospitality, travel or entertainment industries can use insights derived from the data to optimize media tactics and measure the incremental cross-channel sales driven by their advertising. For more information, please visit www.commercesignals.com.
LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, and provides the foundation for omnichannel marketing. Our services transform the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love. LiveRamp is an Acxiom company, delivering privacy-safe solutions to market and honoring the best practices of leading associations including the Digital Advertising Alliance’s (DAA) ICON and App Choices programs. For more information, visit www.LiveRamp.com.