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By Chris Roush, NC BIZ News

A Charlotte-based company that operates a real-time exchange for transactional data has raised nearly $11.8 million in a private equity offering, according to a filing Monday with the Securities and Exchange Commission.

Commerce Signals Inc. raised the money from 22 investors, according to the filing.

It last raised money in September 2015, when it raised $2.9 million, according to this SEC filing.

The company allows businesses to optimize and monetize their data assets through a real time exchange platform that provides a marketplace for buyers and sellers based upon relevance and use. The company was founded in 2014.

In March, Commerce Signals announced a partnership with LiveRamp that enables advertisers to measure the online and in-store sales impact of their advertising across digital publishers and individual devices.

Commerce Signals’ platform allows advertisers and agencies to access aggregate transaction insights from approximately 70 percent of U.S. card-based purchases in near-real-time.

Thomas Noyes is the founder and CEO of the company. Noyes has 20 years experience in banking, payments, software development, venture finance, consumer marketing and sales.

Prior to creating Commerce Signals, Noyes held roles ranging from a NASA engineer to head of channels for Citigroup’s Global Consumer Group. At Citi, Noyes’ primary focus was driving Citi’s international growth through remote channels such as direct banking, mobile and phone.

Companies relying on a Reg D exemption do not have to register their offering of securities with the SEC, but they must file what’s known as a Form D electronically with the SEC after they first sell their securities.

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