Privacy and Control of Retailer Data

Privacy and Control of Retailer Data

Retailers cannot compete with the size of Google, Facebook or Amazon’s first party databases. And that’s ok. Retailers can still generate tremendous value and growth with their CRM and CDP files through smart connections to other trusted partners. The value of data is...
2017, The Year Of Measurement

2017, The Year Of Measurement

By Thomas C. Noyes, founder and CEO Great articles last week: AdExchanger – Google Tracks Path to Purchase Washington Post – Google now knows when its users go to the store and buy stuff Seattle Times – Google Aims to Connect Online Ads Advertising Age – Google...