About us

Our Story

Commerce Signals was founded in 2014 to bring better, unique payment data sets to market at speed and in a privacy centric manner. 

To develop a new data sharing model, our founder, Tom Noyes, partnered with Russ Schrader, the former Chief Privacy Officer of Visa and a member of the Department of Homeland Security’s Data Privacy Committee. Together they designed a model, Federated Data, that enables insight sharing between businesses without losing control of the data or sacrificing consumer privacy.

Our talented engineering, data science and product teams built a system that enables near-real time measurement of marketing effectiveness. With three patents granted and numerous others pending, we are proud of their work.

We’ve unlocked exciting new insights for retail, restaurant and entertainment marketers. In fact, we enabled a major omni-channel retailer to realize that they could more than double the sales generated by their digital marketing campaign by optimizing for incremental sales from Commerce Signals instead of click-through rate.

“Accurate data is great, but timely and accurate signals are actionable. Providing those are what really make us stand out.”

In 2019, Verisk Analytics acquired Commerce Signals, which became part of the Verisk Financial division. In April 2022, TransUnion acquired Commerce Signals.