Powered by actual transaction data from the world’s leading payment providers, Commerce Signals enables in-flight campaign optimization to drive sales
Partnership provides sales insights in under 72 hours along with greater confidence from higher household match rates than location-centric companies.
San Mateo, Calif. (March 27, 2018) —4INFO, an identity and engagement solutions company, today announced a strategic technology relationship to provide marketers enhanced ad campaign measurement capabilities by partnering with Commerce Signals, a leader in connecting advertisers and publishers to aggregate insights from transaction data. The new partnership dramatically enhances in-flight campaign optimization capabilities — connecting advertisers with store-level sales data in near-real -time.
Using transactional data from the world’s largest payment providers, Commerce Signals gives advertisers access to sales insights in under 72 hours. This enables 4INFO customers to measure their ad campaign’s impact on in-store and online sales – and adjust mid-campaign to tactics that are driving the most sales.
“Smart marketers are looking for more immediate insights and the ability to make in-flight campaign adjustments to drive sales,” said Tim Jenkins, CEO at 4INFO. “And while post-campaign sales lift measurement reporting is still very important, our customers are now able to access near real-time sales lift insights, without waiting weeks for the report.”
“And marketers who are seeking greater campaign confidence, accuracy and insights, will also find this offering delivers a higher-performing alternative to more location centric solutions – due to 4INFO’s higher data match rates through Commerce Signals,” explained Jenkins.
A summary of measured outputs – available by a self-service tool – gives advertisers, agencies and media companies the ability to drill into campaigns by creative, publisher and audience. These outputs include:
- Key sales lift and incremental sales metrics
- Total sales on and offline
- Breakdown of lift factors
- Transparency in match rates
- Confidence level slider
- In-store versus online views
- Tools to determine ROAS
Commerce Signals’ secure platform allows 4INFO’s advertisers and agencies in retail, restaurant, telecom and others to access aggregate transaction insights from approximately 59% percent of U.S. credit card purchases in near-real-time.
“Sales lift measurement has to be fast and accurate to be actionable,” said Thomas Noyes, CEO of Commerce Signals. “We are excited to partner with 4INFO to arm more marketers with actionable measurement through our combined speed, coverage and accuracy.”
4INFO is a leading identity and engagement solutions company. Born in mobile, 4INFO’s platform features the patented Bullseye ID®— a persistent match key that maps all connected devices in a household to valuable consumer data for marketing insights, targeting and measurement. With unprecedented accuracy, reach and scale, 4INFO’s platform has been proven effective by more than 450 independent measurement studies. Hundreds of brands have relied on 4INFO, including eight of the top 10 CPG companies, six of the 10 largest retailers, seven of the top 10 financial services companies, the five largest auto manufacturers and six of the top 10 pharmaceutical companies. 4INFO is headquartered in San Mateo, Calif., with offices in New York, Chicago and Detroit. For more, visit 4INFO.com
About Commerce Signals
Commerce Signals connects advertisers, agencies and publishers directly with near-real-time insights from payment transaction data. The company’s platform gives retail, restaurant and entertainment marketers the insights to optimize media tactics and measure the incremental sales driven by their advertising. To see how Commerce Signals enabled a major retailer to double the sales lift of a digital campaign, download our case study here.